Fridge Friend

Fridge Friend is a non-linear cooking app where allocated filters, either typed in or searched, are used to select leftover/available ingredients in the users refrigerator. The process required me to understand a need in the market, create a functioning wireframe using Adobe XD to test with users, and implement their feedback and changes into the low-fidelity prototype. As stated, the key focus of the assignment was to delve into the psychology, interaction and engagement of users using the app, and implement their feedback and suggestions accordingly.

The full content strategy report includes the reasoning behind the app, usability interviews and feedback, sympathy maps, personas, sitemap, wireframes and userflow for the project.